Create an experiment

Create experiment

To create an experiment in Seedling, simply click the “Create experiment” button on the homepage.

Experiment settings

Experiment settings

Each experiment has a few key settings:


It’s important that all of the ideas within an idea have the same layout and color scheme so they’re comparable. If the ideas in the experiment were displayed differently, you wouldn’t know whether your results were due to differences in how the ideas were displayed or to differences in ideas themselves.


In general, we recommend that prices are displayed and a number of different price points are used when testing ideas. Displaying prices makes your experiment more realistic and provides better guidance on finding product market fit.