To add an idea to an experiment, simply click the “Add idea” button at the top of the “Ideas” tab on your experiment setup page.
Each idea has a few key settings:
- Name of idea: This is the name of the business, product, service, or feature you want to display to potential customers, e.g. Crave Organic Cat Food.
- Problem: Describe the problem you will be solving for your customers, e.g. Most cats aren’t getting the right nutrition for a healthy future.
- Solution: Describe what your idea does to solve this problem, e.g. Organic fruits and vegetables have up to 50% more antioxidants, which can prevent future health problems. This is why we created Crave Organic.
- Endorsement or reason to believe: Display an endorsement or explain why people should believe your idea can deliver the solution promised.
- Upload image: Upload a JPG, PNG, GIF, or SVG file of up to 3 MB.
- Price and currency: If using price, enter the price and select the currency for your idea, e.g. $15.99 USD.
- Size: If using size, enter the physical size of your product, e.g. 16 oz. or “Box of 12.”
It can sometimes be easier to frame your problem as a question, e.g. “Did you know only 5% of product launches are successful?”
In general, we recommend that prices are displayed and a number of different price points are used when testing ideas. Displaying price makes your experiment more realistic and provides better guidance on finding product market fit.
If you are a market researcher and want to write your concepts as insight, benefit, reason to believe instead, the experiment will work just fine. You can enter your insight in the problem field and the benefit in the solution field.
You can see how your idea will be displayed to potential customers using the preview window to the right of your idea settings. However, on small screens, things get a bit cramped. To view a full-screen preview of your idea, just click the “Full-Screen Preview” button underneath your idea settings.
Buttons such as the “Learn more” button are disabled for previews. They will be enabled when the experiment is launched.