Add ideas to an experiment

Add idea

To add an idea to an experiment, simply click the “Add idea” button at the top of the “Ideas” tab on your experiment setup page.

Idea settings

Idea settings

Each idea has a few key settings:

Tip

It can sometimes be easier to frame your problem as a question, e.g. “Did you know only 5% of product launches are successful?”

Tip

In general, we recommend that prices are displayed and a number of different price points are used when testing ideas. Displaying price makes your experiment more realistic and provides better guidance on finding product market fit.

Tip

If you are a market researcher and want to write your concepts as insight, benefit, reason to believe instead, the experiment will work just fine. You can enter your insight in the problem field and the benefit in the solution field.

Idea preview

You can see how your idea will be displayed to potential customers using the preview window to the right of your idea settings. However, on small screens, things get a bit cramped. To view a full-screen preview of your idea, just click the “Full-Screen Preview” button underneath your idea settings.

infoInfo

Buttons such as the “Learn more” button are disabled for previews. They will be enabled when the experiment is launched.