Complex ideas distilled into a practical step-by-step guide that shows you how to develop a business idea people will love by working with potential customers.
How to develop Customer Models that accurately describe your target market.
How to develop value propositions that convert prospects into paying customers.
How to use research to build a robust financial model for your business.
How to research what customers want and what they don't.
How to realistically test value propositions with potential customers using the same metrics you'll use to run your business.
How to a make data-driven decision to invest time, money and effort in a new idea or to iterate.
Just starting out? Gather the confidence and evidence you need to proceed with development and pitch to investors.
Have an idea for a new service or product line, but don't have a full-time research and innovation team? Learn how to build out an initial idea before investing capital.
Learn how to implement accurate, cost effective alternatives to traditional concept testing practices.
This really helped us make a decision on how to proceed with our product in a very short time. If we'd done this by ourselves, we wouldn't know where to start.
Vick Ram, Entrepreneur
Everything that comes with the Core package