Seedling helps startups during two critical stages of their journey. When they first come up with an idea want to see if it's a viable business and later on when they want to refine their idea. Startups use Seedling to answer questions like:
Is there a market for my idea?
What price should we sell our new product for?
What's the most powerful name for our new business?
Which new app feature will drive the most interest?
How Seedling helped Crave Custom Cat Food
We worked with a New York startup looking to take on the high-end cat food business. The key question they needed an answer to was: What key feature would make them stand out?
- All organic ingredients
- The ability to customize ingredients
- Recipes created by celebrity chefs
Crave created three tests with Seedling, each version highlighted a key feature they were considering.
By comparing the results against each other and the against Seedling's benchmarks Crave was quickly able to find which feature had the most potential and where they should focus their efforts.