Seedling's results are more realistic than those provided by traditional concept testing surveys.
Seedling is not a full-service research agency, our focus is testing new ideas before they go to market and with focus comes efficiency and a depth of expertise. Corporations use Seedling to answer questions like:
Which concepts should proceed to the text stage gate?
What price should we sell our new product or service for?
What's the most effective name for our new concept?
Do the results of our focus groups and surveys pan out in a real life test?